The Voice Catchers

How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

The Voice Catchers
Joseph Turow
RRP:
NZ$ 32.99
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NZ$ 26.39
Paperback
h235 x 156mm - 344pg
24 Jan 2023 US
International import eta 10-30 days
9780300268164
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9780300248036 US Hardback $47.99

The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers-but also politicians and governments-may use voice profiling to infer characteristics about you to serve their interests, not yours or society' s. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective and offers a clarion call for regulating this rising surveillance regime.
Joseph Turow is the Robert Lewis Shayon Professor of Communication at the University of Pennsylvania' s Annenberg School for Communication. He is the author of numerous books, most recently The Aisles Have Eyes.
Status: Active
ISBN-13: 9780300268164
Published: 24 Jan 2023
Published In: United States
Imprint: Yale University Press
Publisher: Yale University Press
Format: Paperback
Height: 235mm
Width: 156mm
Pages: 344

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