The Voice Catchers

How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

The Voice Catchers
Joseph Turow
RRP:
NZ$ 59.99
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NZ$ 47.99
Hardback
h235 x 156mm - 344pg
13 Jul 2021 US
International import eta 10-30 days
9780300248036
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9780300268164 US Paperback $26.39

The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers-but also politicians and governments-may use voice profiling to infer characteristics about you to serve their interests, not yours or society' s. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective and offers a clarion call for regulating this rising surveillance regime.
"[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions. "-Shira Ovide, New York Times "If you think your voice belongs to you, think again. Joseph Turow performs a critical public service, exposing in all its slimy detail this latest frontier of exploitation, where our voices are plundered for analysis, prediction, behavioral manipulation, and profit. "-Shoshana Zuboff, author of The Age of Surveillance Capitalism "A ground-breaking exploration of the new frontier of surveillance - the voice. With clarity and nuance, Joseph Turow reveals the stakes for democracies and liberty. "-Danielle Citron, author of Hate Crimes in Cyberspace "In this forward-thinking and original book, Joseph Turow explores how our voices are the next frontier for technology companies and marketers, connecting the dots in a way that no one else yet has. "-Mara Einstein, author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell "In this well-researched call to action, Joseph Turow explains why we need to protect the human voice to shield our thoughts and emotions. "-Chris Jay Hoofnagle, Professor of Law in Residence, University of California, Berkeley "The Voice Catchers is compelling, thoroughly researched, and filled with jaw-dropping revelations. It gives readers a fascinating peek under the hood of the companies exploiting our voices, as well as reasons to hold them accountable. "-Woodrow Hartzog, Professor of Law and Computer Science, Northeastern University
Joseph Turow is the Robert Lewis Shayon Professor of Communication at the University of Pennsylvania' s Annenberg School for Communication. He is the author of numerous books, most recently The Aisles Have Eyes.
Status: Active
ISBN-13: 9780300248036
Published: 13 Jul 2021
Published In: United States
Imprint: Yale University Press
Publisher: Yale University Press
Format: Hardback
Height: 235mm
Width: 156mm
Spine: 15mm
Weight: 666g
Pages: 344

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