You'Ve Been Played

How Corporations, Governments and Schools Use Games to Control Us All

You'Ve Been Played
Adrian Hon
NZ$ 45.00
Our Price:
NZ$ 35.10
h234 x 153mm - 304pg
15 Sep 2022 UK
International import eta 7-19 days
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet. Points, badges and leaderboards are creeping into every aspect of modern life. In You' ve Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations, schools and governments use games and gamification as tools for profit and coercion. These are games that we often have no choice but to play, where losing has heavy penalties. You' ve Been Played is a scathing indictment of a tech-driven world that wants to convince us that misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy.
' You' ve Been Played manages to be as addictive, infuriating, and strangely gratifying as the games (and gamification) Hon writes about. Honestly, reading this book felt like switching on a light: I' ll never be able to look at the apps on my phone, or the screen of my Peloton, or even my Delta Skymiles Account the same way again' - Anne Helen Petersen, author of Can' t Even' You' ve Been Played is the urgent wake-up call we need to the dangers of the gamification run amok, where manipulation masquerades as fun and politics and profit are the only real winners. Essential reading for lovers of games, human freedom, and anyone who still believes that playing should be fun' - David Sax, bestselling author of The Revenge of Analog' [Hon] warns in this convincing survey that gamification . . . has "become the twenty-first century' s most advanced form of behavioural control" . . . This passionate survey is a wake-up call for workers and political leaders alike' - Publishers Weekly' You' ve Been Played is a must-read examination of the rise of gamification and how technologies that subtly interface directly with our minds are being deployed in ways that are exploitative and dehumanizing' - Martin Ford, bestselling author of Rise of the Robots: Technology and the Threat of a Jobless Future
Adrian Hon is the CEO and Founder of independent games developer Six to Start. He is the co-creator of Zombies, Run, an immersive running game which has had 5 million downloads in the United States alone. Adrian previously studied neuroscience at the University of Cambridge, the University of Oxford, and the University of California at San Diego. He is the author of A History of the Future in 100 Objects and has written about technology for The Telegraph. He lives in Edinburgh, UK.

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Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

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