Wonder Women

Inspiring Stories and Insightful Interviews with Women in Marketing

Wonder Women
Katy Mousinho, Katy Lury Giles
RRP:
NZ$ 41.99
Our Price:
NZ$ 33.59
Paperback
h127 x 203mm - 232pg
4 Mar 2021 UK
International import eta 10-19 days
9781912555871
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What' s interesting about these ' Masters of Marketing' , is that they are all MEN. In Giles Lury' s and Katy Mousinho' s WONDER WOMEN, are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise who transformed Tupperware, Mary Wells Lawrence who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard (Edwin Dunn OBE), the Chief Customer Office at the BBC (Kerris Bright), and the only female country CEO in Carlsberg (Helle Muller Petersen). Pulling the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.
Katy Mousinho has a career in research and brand consultancy. Giles Lury' s career spans advertising, design, research and brand consultancy. He is the author of six books on marketing.
Status: Active
ISBN-13: 9781912555871
Published: 4 Mar 2021
Published In: United Kingdom
Imprint: LID Publishing
Publisher: LID Publishing
Format: Paperback
Height: 127mm
Width: 203mm
Pages: 232

In stock - for items in stock we aim to dispatch the next business day. For delivery in NZ allow 2-5 business days, with rural taking a wee bit longer.

Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

International Imports - stock is imported into NZ, depending on air or sea shipping option from the international supplier stock can take 10-30 working days to arrive into NZ. 

Pre-order Titles - delivery will vary depending on where the title is published, if local stock is available in NZ then 5-7 business days, for international imports it can be 10-30 business days. In all cases we will access the quickest supply option.

Delivery Packaging - we ship all items in cardboard sleeves or by box with either packing paper or corn starch chips. (We avoid using plastics bubble bags)

Tracking - Orders are delivered by track and trace courier and are fully insured, tracking information will be sent by email once dispatched.

View our full Order & Delivery information