Willful: How We Choose What We Do

Willful: How We Choose What We Do
Richard Robb
RRP:
NZ$ 63.99
Our Price:
NZ$ 51.19
Hardback
h210 x 140mm - 256pg
14 Jan 2020 US
International import eta 10-30 days
9780300246438
Out Of Stock
Currently no stock in-store, stock is sourced to your order
A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision-making Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision-making is at best incomplete. Robb explains how these choices made seemingly without reason belong to a realm of behavior he identifies as "for-itself." A provocative combination of philosophy and economics that offers a key to many of our quixotic choices, this groundbreaking volume provides a new way to understand everything from investing to how hard we work to how we manage daily interactions.
Status: Active
ISBN-13: 9780300246438
Published: 14 Jan 2020
Published In: United States
Imprint: Yale University Press
Publisher: Yale University Press
Format: Hardback
Height: 210mm
Width: 140mm
Pages: 256

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