The Whole Marketer

How to become a successful and fulfilled marketer

The Whole Marketer
Abigail Dixon
RRP:
NZ$ 41.99
Our Price:
NZ$ 33.59
Paperback
h216 x 138mm - 224pg
27 May 2021 UK
International import eta 10-19 days
9781911671053
Out Of Stock
Currently no stock in-store, stock is sourced to your order
As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human. Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.
Abigail Dixon has over 20 years of commercial marketing experience. She is a Fellow of The Chartered Institute of Marketing (CIM) where she is a course director. She is a marketing and capability consultant, a trainer and an ICF qualified coach.
Status: Active
ISBN-13: 9781911671053
Published: 27 May 2021
Published In: United Kingdom
Imprint: LID Publishing
Publisher: LID Publishing
Format: Paperback
Height: 216mm
Width: 138mm
Pages: 224

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