What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

What Customers Crave
Nicholas Webb
Our Price:
NZ$ 35.00
Paperback
h213 x 139mm - 256pg
1 Mar 2022 US
International import eta 7-19 days
9781400235827
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customersWhat Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love What do they hate Find the answers, and you' re well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:Use listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but relevantConnect across the five most important touchpointsCo-create with your customersWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again. . . and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
Nick Webb is one of the top Customer Experience and Customer Service experts in the world. He has been awarded the "Global Gurus Top 30" designation for Customer Service, for seven years in a row. Nick is the CEO of myLearnLogic. com, a Customer Experience Training and Advisory Firm that works with some of the top brands to help them build world-class customer experiences.
Status: Active
ISBN-13: 9781400235827
Published: 1 Mar 2022
Published In: United States
Imprint: Amacom
Publisher: HarperCollins Focus
Format: Paperback
Height: 213mm
Width: 139mm
Spine: 19mm
Weight: 235g
Pages: 256

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