Weaponized Marketing

Defeating Islamic Jihad with Marketing That Built the World's Top Brands

Weaponized Marketing
Milton Kotler, Lisa Merriam
RRP:
NZ$ 76.31
Our Price:
NZ$ 64.86
Paperback
h255 x 180mm - 168pg
1 May 2020 US
9781538137543
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a "counter-narrative" and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach--radical for government--has a solid track record for businesses that built the world's most successful brands.
What this new book does is explain ISIS and Islamic terrorists have a strong brand they have aggressively pushed through social media and traditional media.--Peter Huessy, President, Geostrategic Analysis of Potomac Maryland and Director of Strategic Deterrent Studies at the Mitchell Institute of the AIr Force Association and Guest Instructor, US Naval Academy[Weaponized Marketing] lays out how the proven successful practices that build global brands can be used to defeat Radical Islam terrorism.--Art Tauder, former Vice Chairman of McCann WorldGroupA keystone in counterterrorism strategy.--John Robusto, Former Deputy Commander, Chief of Naval Operations, Information OperationsWhen President Reagan assumed the Presidency, he turned to a Hollywood legend --Charles Wick--to completely revamp the arms of the US government that told America's story to the world. The US Information Agency was thus transformed. What this new book does is explain even the very bad guys--and ISIS and Islamic terrorists are indeed thugs--have a strongly held narrative and ideology that they have aggressively pursued especially through social media but also using the traditional dominant media as well. To a very large extent, the United States and its partners in this fight against those who employ terror against us, have failed to understand the very persuasive power of this jihadi weaponization, and have also abysmally failed to develop our own counter argument. If we are not part of the debate the narrative will be determine by those totalitarian elements that want to see our civilization end. It is time we woke up and understood telling our story well will determine whether or not our children and grandchildren also have such a story to tell as well.--Art Tauder, former Vice Chairman of McCann WorldGroup
Lisa Merriam is a prominent marketer based in New York City. She sits on the board of directors of the American Marketing Association New York and is host of the organization's Brilliance in Marketing video series. She teaches marketing classes for Columbia University's Executive MBA program. She has joined both Milton Kotler and Philip Kotler as a featured speaker at international marketing conferences and has been interviewed by Forbes, The Atlantic, Success Magazine, Crain's, BBC, NBC, CNN and others. She has provided marketing expertise to MetLife, ExxonMobil, ConocoPhillips, Chevron, Disney, BMW, Johnson & Johnson, Canon, UPS, Coca-Cola, Lancome, McGraw-Hill, ADP, Subway, and other Fortune 500 and entrepreneurial firms. Lisa has travelled extensively in Syria, worked with female entrepreneurs in Saudi Arabia, and created the marketing opportunity briefing for the Iraq Ministry of Oil. She has helped write Mastermind: The Many Faces of the 9/11 Architect, Khalid Shaikh Mohammed. She is co-founder with a former U.S. Navy SEAL commander with the DEVGRU of Phoca Press, which publishes works by, for, and about the Naval Special Warfare community.Milton Kotler has over forty years of professional experience in marketing strategy. Indeed, the Kotler name is renowned in the field of marketing. He is President of Kotler Marketing Group, headquartered in Washington DC, with offices in Shenzhen and Beijing, China. Kotler Marketing Group conducts projects in marketing strategy and organization; brand management; and pricing, product development, distribution and pricing analysis and tactics around the world. Mr. Kotler has led strategic projects for Ford Motors, SBC, J.P. Morgan, Motorola, Pfizer, British Telecom, IBM and other Fortune 500 companies. He co-authored with his brother Philip Kotler Market Your Way to Growth: 8 Ways to Win, (Wiley, 2013) and Winning Global Markets (Wiley, 2014) is a frequent speaker on marketing topics around the world. Milton combines marketing expertise with a background in governing. At a time of intense urban civil unrest in the United States, his book Neighborhood Government: The Local Foundations of Political Life (Bobbs Merril, 1969, now Lexington Books) was the first to forcefully demonstrate how governance on the neighborhood level could allow Americans to regain liberty and the right to govern their own lives-ideas that are highly relevant to citizens in the Middle East.
Status: Active
ISBN-13: 9781538137543
Published: 1 May 2020
Published In: United States
Imprint: Rowman & Littlefield
Publisher: Rowman & Littlefield
Format: Paperback
Height: 255mm
Width: 180mm
Spine: 9mm
Weight: 304g
Pages: 168

In stock - for items in stock we aim to dispatch the next business day. For delivery in NZ allow 2-5 business days, with rural taking a wee bit longer.

Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

International Imports - stock is imported into NZ, depending on air or sea shipping option from the international supplier stock can take 10-30 working days to arrive into NZ. 

Pre-order Titles - delivery will vary depending on where the title is published, if local stock is available in NZ then 5-7 business days, for international imports it can be 10-30 business days. In all cases we will access the quickest supply option.

Delivery Packaging - we ship all items in cardboard sleeves or by box with either packing paper or corn starch chips. (We avoid using plastics bubble bags)

Tracking - Orders are delivered by track and trace courier and are fully insured, tracking information will be sent by email once dispatched.

View our full Order & Delivery information

Details of the product above will be automatically included with your enquiry.