The War Against the BBC

The War Against the BBC
Peter York, Patrick Barwise
RRP:
NZ$ 38.00
Our Price:
NZ$ 30.40
Paperback
h181 x 111mm - 448pg
11 Jun 2020 UK
International import eta 7-19 days
9780141989402
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The BBC is a central part of British life, of our shared culture and our international standing. It is the British public' s most important and trusted news provider in a world of large-scale disinformation; a hugely popular, low-cost source of universally available information, education and entertainment - watched and listened to by most people for at least a couple of hours every day, despite stiff competition; and the crown jewel of the UK' s global reputation. But it is in peril as never before in its long history. The BBC faces ever-increasing competition, threats from new technology and consumption trends, relentless attacks from a range of hostile players who are motivated by their own political and economic aims, and deep funding cuts. These pressures may even destroy it within a generation. We must not end up realising its value only when it' s gone. If it is destroyed it will be almost impossible to rebuild it. This book is a stunning and incendiary wake-up call to halt the destruction of one of our greatest assets, built up over almost a century, before it' s too late.
Patrick Barwise is Emeritus Professor of Management and Marketing at the London Business School, specialising in brands, advertising, media, and broadcasting policy. His previous books include Television and its Audience and The 12 Powers of a Marketing Leader. Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity is a Con.
Status: Indent title, imported to order
ISBN-13: 9780141989402
Published: 11 Jun 2020
Published In: United Kingdom
Imprint: Penguin Books
Publisher: Penguin Books
Format: Paperback
Height: 181mm
Width: 111mm
Pages: 448

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