Visual Merchandising Fourth Edition

Window Displays, In-store Experience

Visual Merchandising Fourth Edition
Tony Morgan
RRP:
NZ$ 70.00
Our Price:
NZ$ 56.00
Paperback
h280 x 216mm - 224pg
18 Nov 2021 UK
International import eta 7-19 days
9781913947323
Out Of Stock
Currently no stock in-store, stock is sourced to your order
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green' s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
Status: Active
ISBN-13: 9781913947323
Published: 18 Nov 2021
Published In: United Kingdom
Imprint: Laurence King Publishing
Publisher: Laurence King Publishing
Format: Paperback
Height: 280mm
Width: 216mm
Weight: 41g
Pages: 224

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