The Values Economy

How to Deliver Purpose-Driven Service for Sustained Performance

The Values Economy
Williams Alan, Williams Samuel
RRP:
NZ$ 47.99
Our Price:
NZ$ 38.39
Paperback
h234 x 156mm - 224pg
11 Mar 2021 UK
International import eta 10-19 days
9781912555802
Out Of Stock
Currently no stock in-store, stock is sourced to your order
We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers' expectations are increasing. Brands are now co- owned by all stakeholders - employees, service partners, local communities, investors and customers. This book explores the idea that a new ' values economy' is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders - providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.
Alan Williams has a track record of success in devising holistic SERVICEBRAND strategies. Alan has more than 30 years of senior leadership experience in customer service-based businesses. Samuel Williams is a business consultant with BAE Applied Intelligence. Sam has various business roles in customer service and consultancy.
Status: Active
ISBN-13: 9781912555802
Published: 11 Mar 2021
Published In: United Kingdom
Imprint: LID Publishing
Publisher: LID Publishing
Format: Paperback
Height: 234mm
Width: 156mm
Pages: 224

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