Understanding Research for Business Students

A Complete Student's Guide

Understanding Research for Business Students
Jonathan Wilson
RRP:
NZ$ 167.99
Our Price:
NZ$ 142.79
Paperback
h246 x 189mm - 576pg
1 Dec 2021 UK
International import eta 10-19 days
9781473953574
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Are you conducting business research for the first time and aren' t sure where to begin? This book gives you everything you need to successfully complete your research project. From choosing your research direction and considering ethics to data collection and writing up your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, working with primary and secondary data, and researching your own organisation, it provides a thorough overview of research for business and management students. The book:Enables you to visualise how each research stage links to the next, and makes sure you don' t miss a step with a handy ' Research Project Wheel' Helps you increase your employability and develop transferable skills, such as proposal writing and data analysisProvides student research examples that show common challenges you might face - and how to address them. Key features include: research snapshots, offering short helpful tips for each stage of your research, and concept cartoons, which put forward different views about research to help you think critically about your approach. This book also has end-of-chapter questions, online multiple-choice questions and Kahoot! questions so you can test your understanding.
If you are a module leader or a supervisor, Understanding Research for Business Students will prove to be invaluable. Whether this is your core text, you are adding this to a reading list, or taking this under your arm to meet a student for a supervision, you will find that students find this book to be invaluable. If you are a student embarking on a research project, Understanding Research for Business Students will not leave your side and I have no doubt that you will soon be sleeping with this book under your pillow! -- Fran Hyde Its clear, comprehensive and student-focused approach makes this an indispensable companion for the research journey - from initial conceptualization to final completion. The use of student scenarios and concept cartoons is particularly inspired, as is the attention it gives to group work, work-based projects and using social media. I have no doubt that this book will become a business student' s best friend! -- Sally Everett
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
Status: No local stock, title imported to order
ISBN-13: 9781473953574
Published: 1 Dec 2021
Published In: United Kingdom
Imprint: SAGE Publications
Publisher: SAGE Publications
Format: Paperback
Height: 246mm
Width: 189mm
Weight: 1190g
Pages: 576

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