Unconventionals, The: How Rebel Companies are Changing Markets, Hearts, and Minds-and How You Can Too

Unconventionals, The: How Rebel Companies are Changing Markets, Hearts, and Minds-and How You Can Too
Hugh Kennedy, Mike O'Toole
RRP:
NZ$ 34.99
Our Price:
NZ$ 27.99
Hardback
h178 x 127mm - 168pg
15 May 2019 US
9781492680239
Out Of Stock
Currently no stock in-store, stock is sourced to your order
What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionised by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
Status: Active
ISBN-13: 9781492680239
Published: 15 May 2019
Published In: United States
Imprint: Sourcebooks Inc
Publisher: Sourcebooks Inc
Format: Hardback
Height: 178mm
Width: 127mm
Pages: 168

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