The Ultimate Marketing Engine

5 Steps to Ridiculously Consistent Growth

The Ultimate Marketing Engine
John Jantsch
Our Price:
NZ$ 35.00
Paperback
h213 x 139mm - 224pg
28 Oct 2021 US
International import eta 7-19 days
9781400224777
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow. Marketing has changed drastically with the introduction of a growing array of digital channels and it' s difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan, rather than executing an overall strategy. Using the principles that he teaches in his first book, on his podcast, and in his blog, John Jantsch, founder of the marketing platform Duct Tape Marketing, teaches you how to create and maintain a simple, effective, and clear marketing strategy that you and your teams can easily follow. In The Ultimate Marketing Engine, readers will learn:Why having a strategy is so important and how an effective strategy will render the competition irrelevant. How to cultivate relationships with their target audience. How to find the tactics that are in plain view and capitalize on them. That your brand is what your customers say it is and why a strategy is essential to guiding that narrative. The value of content as the voice of strategy. Strategy is the crucial first step to a solid marketing foundation for a company' s brand and products. This book will help readers create and maintain that foundation.
' John shares a remarkable insight: What if you aligned your business around transforming your customers with an unrelenting focus on their success rather than your own? ' and shy; --David Meerman Scott, bestselling author of The New Rules of Marketing and PR * The New Rules of Marketing and PR * ' The Ultimate Marketing Engine will fundamentally change how you view marketing forever. ' --JJ Virgin, New York Times Bestselling Author, The Virgin Diet, Founder, The Mindshare Collaborative * The Virgin Diet * ' John unlocks the secret to rapid business growth: The customer is not king; the GROWTH of the customer is king. This book is a must-read for entrepreneurs who want to build (or re-build) their business on a foundation of predictable growth. ' --Ryan Deiss, author of the Invisible Selling Machine * Invisible Selling Machine * ' The best teachers and books are the ones that show you how to do it, not do the work for you. That is The Ultimate Marketing Engine. ' --Kara Goldin, Founder and CEO Hint, Inc. and Author of Undaunted: Overcoming Doubts and amp; Doubters * Undaunted: Overcoming Doubts & Doubters * ' There is one common factor for every successful business: the word spreads. John' s book is the recipe to do exactly that. ' --Mike Michalowicz, author of Get Different and Profit First * Get Different *
John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.
Status: Active
ISBN-13: 9781400224777
Published: 28 Oct 2021
Published In: United States
Imprint: HarperCollins Leadership
Publisher: HarperCollins Focus
Format: Paperback
Height: 213mm
Width: 139mm
Spine: 16mm
Weight: 199g
Pages: 224

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