UX Strategy (2nd Edition)

How to Devise Innovative Digital Products that People Want

UX Strategy (2nd Edition)
Jaime Levy
RRP:
NZ$ 82.99
Our Price:
NZ$ 70.54
Paperback
h229 x 152mm - 332pg
30 Apr 2021 US
International import eta 7-19 days
9781492052432
Out Of Stock
Currently no stock in-store, stock is sourced to your order
User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You' ll find new chapters on growth design and digital transformation. Whether you' re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you' ll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists. Define and validate target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace and create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping toolsLearn how to conduct guerrilla user research online to get valuable insights on a small budgetDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her UX design and strategy consultancy out of Los Angeles, California. Her specialty is as a strategist and experience design lead for the implementation phase from anything from MVPs to insanely complicated large-scale transactional websites. Her employees and contractors have all been personally trained to deliver professional services while working as team players
Status: No local stock, title imported to order
ISBN-13: 9781492052432
Published: 30 Apr 2021
Published In: United States
Imprint: O'Reilly Media Inc (USA)
Publisher: O'Reilly Media Inc (USA)
Format: Paperback
Height: 229mm
Width: 152mm
Pages: 332

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