Tim Cook: The Genius Who Took Apple to the Next Level

Tim Cook: The Genius Who Took Apple to the Next Level
Leander Kahney
RRP:
NZ$ 26.00
Our Price:
NZ$ 20.80
Paperback
h198 x 129mm - 320pg
11 Feb 2021 UK
International import eta 7-19 days
9780241348215
Out Of Stock
Currently no stock in-store, stock is sourced to your order
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared- its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney,the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
Status: Active
ISBN-13: 9780241348215
Published: 11 Feb 2021
Published In: United Kingdom
Imprint: Penguin Books
Publisher: Penguin Books
Format: Paperback
Height: 198mm
Width: 129mm
Spine: 19mm
Weight: 223g
Pages: 320

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