TikTok

Creativity and Culture in Short Video

TikTok
D Bondy Valdovinos Kaye
RRP:
NZ$ 37.99
Our Price:
NZ$ 32.29
Paperback
h211 x 150mm - 240pg
30 Jun 2022 UK
International import eta 10-30 days
9781509548934
Out Of Stock
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Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it' s the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikstroem provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok' s functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be ' just for kids' , the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
D. Bondy Valdovinos Kaye is Postdoctoral Research Fellow at the University of Leeds. Jing Zeng is Senior Research and Teaching Associate at the University of Zurich. Patrik Wikstroem is Professor of Communication and Director of the Digital Media Research Centre at Queensland University of Technology.
Status: Active
ISBN-13: 9781509548934
Published: 30 Jun 2022
Published In: United Kingdom
Imprint: Polity Press
Publisher: Polity Press
Format: Paperback
Height: 211mm
Width: 150mm
Spine: 20mm
Weight: 350g
Pages: 240

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