Text Analytics for Business Decisions

A Case Study Approach

Text Analytics for Business Decisions
Andres Fortino
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NZ$ 109.99
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NZ$ 104.49
Paperback
h229 x 178mm - 310pg
30 Jul 2021 US
9781683926665
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With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today' s most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises. FEATURES:Organized by tool or technique, with the basic techniques presented first and the more sophisticated techniques presented laterUses Excel and R for datasets in case studies and exercisesFeatures the CRISP-DM data mining standard with early chapters for conducting the preparatory steps in data mining Companion files with numerous datasets and figures from the text

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Andres Fortino, PhD holds anappointment as a clinical associate professor of management and systems at the NYU School of Professional Studies, where he teaches courses in business analytics, data mining, and datavisualization. He also leads his ownconsulting company, Fortino Global Education. Dr. Fortino has publishedten books and over 40 academic papers, and has received IBM' s FirstInvention Level Award for hiswork in semiconductor research. He holds three US patents and ten inventiondisclosures.
Status: Active
ISBN-13: 9781683926665
Published: 30 Jul 2021
Published In: United States
Imprint: Mercury Learning & Information
Publisher: Mercury Learning & Information
Format: Paperback
Height: 229mm
Width: 178mm
Pages: 310

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