Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition

Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition
Edward De Bono
RRP:
NZ$ 38.00
Our Price:
NZ$ 30.40
Paperback
h234 x 153mm - 256pg
26 Apr 2018 UK
International import eta 7-19 days
9781785041914
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Don't chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain:1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business2. The difference between traditional competition and sur/petition3. The meaning of `valufacture' and how to create value for your businessDrawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.
Status: Indent title, imported to order
ISBN-13: 9781785041914
Published: 26 Apr 2018
Published In: United Kingdom
Imprint: Vermilion
Publisher: Ebury Publishing
Format: Paperback
Height: 234mm
Width: 153mm
Pages: 256

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