Stop Listening to the Customer: Try Hearing Your Brand Instead

Stop Listening to the Customer: Try Hearing Your Brand Instead
Adam Ferrier
RRP:
NZ$ 33.99
Our Price:
NZ$ 28.89
Paperback
Not defined - 240pg
17 Jan 2020 AU
International import eta 10-30 days
9780730370574
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too much and reveals what you can do about it. This book will show you how to build a strong brand or business.
Status: Active
ISBN-13: 9780730370574
Published: 17 Jan 2020
Published In: Australia
Imprint: John Wiley & Sons Australia
Publisher: John Wiley & Sons Australia
Format: Paperback
Pages: 240

In stock - for items in stock we aim to dispatch the next business day. For delivery in NZ allow 2-5 business days, with rural taking a wee bit longer.

Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

International Imports - stock is imported into NZ, depending on air or sea shipping option from the international supplier stock can take 10-30 working days to arrive into NZ. 

Pre-order Titles - delivery will vary depending on where the title is published, if local stock is available in NZ then 5-7 business days, for international imports it can be 10-30 business days. In all cases we will access the quickest supply option.

Delivery Packaging - we ship all items in cardboard sleeves or by box with either packing paper or corn starch chips. (We avoid using plastics bubble bags)

Tracking - Orders are delivered by track and trace courier and are fully insured, tracking information will be sent by email once dispatched.

View our full Order & Delivery information

Details of the product above will be automatically included with your enquiry.