Social Media Marketing for Business

Scaling an Integrated Social Media Strategy Across Your Organization

Social Media Marketing for Business
Andrew Jenkins
RRP:
NZ$ 92.99
Our Price:
NZ$ 88.34
Paperback
h234 x 156mm - 256pg
3 Mar 2022 UK
International import eta 10-19 days
9781398603691
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in and common pitfalls to avoid. Supported by online presentation slides, content calendars, a content marketing framework and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success.
"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" * Jay Baer - founder of Convince & Convert and host of the Social Pros podcast * "Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now. " * Lisa Shepherd, President , Mezzanine Growth * "Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach. " * Tim Hughes, co-founder and CEO, DLA Ignite * "Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing. " * Jeremy Miller, Founder of Sticky Branding and bestselling author of Sticky Branding and Brand New Name * "A lot of organizations don' t place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales. " * Roger Pierce, Small Business Expert, co-author of the book Thriving Solo * "Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge. " * Mark Bowden, Co-Founder, TRUTHPLANE (R) *
Andrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto' s School of Continuing Studies.
Status: No local stock, title imported to order
ISBN-13: 9781398603691
Published: 3 Mar 2022
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 234mm
Width: 156mm
Pages: 256

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