So You Wanna: Start a Food or Beverage Business

A Pick-Your-Path Business Book

So You Wanna: Start a Food or Beverage Business
Douglas Raggio
RRP:
NZ$ 48.00
Our Price:
NZ$ 38.40
Hardback
h236 x 160mm - 240pg
1 Mar 2022 US
International import eta 7-19 days
9781953295668
Out Of Stock
Currently no stock in-store, stock is sourced to your order
A choose-your-own-path guide to launching and sustaining a successful food or beverage businessThe specialty food and beverage business is a thriving industry, and the barriers to entry are low- all you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. (Will you taste test your product with friends and family for free, or commission a costly market feasibility study? Will you enter a large and popular category, or offer something totally new? Will you cook in your home, rent space in a shared kitchen, or build your own facility? ) Douglas Raggio has been there- both as a food founder and as a consultant to other successful startups, and he' s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna- Start a Food Biz, he' ll help you think through the many decisions you' ll make along the road from an idea to a successful company-whether you see yourself building a following at your farmer' s market, partnering with a local restaurant, or launching the next Pepsi. But this is not a traditional how-to book, instructional manual, or personal story of entrepreneurial success. Don' t even expect to read it straight through from beginning to end! Raggio' s book follows four archetypal food startups that cover a range of business ideas and founders. Every few pages, you must make crucial decisions about the next step to take in growing the business, and flip to another section that will help you understand how that choice is likely to play out. In these pages, you' ll learn the ins and outs of- . Coming up with an exciting, profitable new product . Funding your startup . Conducting market research . Pricing and producing to scale . Partnerships, promotions, and branding . Deciding when to keep going--and when to foldSo You Wanna- Start a Food Biz will help you to navigate the pathways that lead to success, and avoid the roads that lead to frustration (or worse). By understanding the perils and pleasures of this fast-growing industry you will be able to approach your own business with confidence, make the decisions that feel right to you . . . and learn to have a lot of fun along the way!
In addition to having launched his own thriving specialty food company, Douglas Raggio is experienced in every aspect of the $150 billion specialty food industry. As the founder of a private equity group focused on healthy food and beverage branded companies, he' s been part of three dozen transactions totaling more than $150M. He' s also been an advisor to more than 100 startups, and is a regular speaker at North America' s largest specialty food trade shows, often sought out for his wariness of venture capital funding. Earlier this year, Natural Products West attracted 86,000 visitors and 3,600 exhibitors. Douglas' s unorthodox prescription for building a specialty food company with permanence, based on decades of experience helping entrepreneurs build successful startups, comes from a lifetime of contrarian thinking. Douglas was one of the first artificially inseminated children in the United States. To small-minded people in the 1970s, that meant he wasn' t a creation of God, but of man, and he consequently was bullied at school and excluded from recess and after-school programs. Douglas believes he emerged from these early experiences with an anti-establishment mindset, comfortable with playing by his own rules. In fact, underneath his email signature, he quotes General George Patton- "If everyone is thinking alike, then somebody isn' t thinking. "
Status: Active
ISBN-13: 9781953295668
Published: 1 Mar 2022
Published In: United States
Imprint: BenBella Books
Publisher: BenBella Books
Format: Hardback
Height: 236mm
Width: 160mm
Spine: 22mm
Weight: 387g
Pages: 240

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