The Six New Rules of Business

Creating Real Value in a Changing World

The Six New Rules of Business
Judy Samuelson
RRP:
NZ$ 70.00
Our Price:
NZ$ 56.00
Hardback
h229 x 152mm - 192pg
12 Jan 2021 US
International import eta 7-19 days
9781523089963
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Aspen Institute vice president Judy Samuelson offers six new rules that will enable businesses to free themselves from the shackles of shareholder primacy and play a more active role in solving society' s problems. Decades of teaching and reinforcing shareholder return as the single objective function of a well-run business has resulted in corporations focused entirely on quarterly profits and rewarding short-term-oriented investors. This has been at the expense of employees, long-term vision, and stewardship of natural resources. But we are now starting to see social forces and public expectations giving shape to a new kind of business ethic, as reflected in the Business Roundtable' s 2019 Statement on the Purpose of a Corporation. Judy Samuelson, vice president at the Aspen Institute, lays out six new rules that can help a business free itself from the tyranny of shareholder primacy and become an active force for solving the world' s problems-1.
". . . encouraging and optimistic. . . Samuelson' s appeals for corporate responsibility . . . are backed by examples of companies that have heeded the call for social and ecological responsibility and either thrived (Southwest Airlines) or floundered (Boeing). Business leaders struggling to keep up would do well to give this a look. " - Publishers Weekly"In the two centuries since Adam Smith, businesses have become the most powerful institutions on earth. Samuelson crystallizes what we need to know and how business must move in the 21st century to avoid sowing the seeds of our own destruction. This book shows us a path forward. " --Sally Blount, former Dean, Kellogg School of Management, and CEO, Catholic Charities of Chicago"Samuelson' s call for new rules will be embraced by the best and smartest leaders, those who see the potential of business to be a profound force for good in the world. " --Dan Heath, coauthor of Upstream, Switch, and Made to Stick"Judy Samuelson is asking the right questions and giving the right advice at the perfect time. As more business leaders realize that the old rules of operating solely for the bottom line are woefully insufficient for this moment, Judy' s ' New Rules' offer an urgent and actionable call for redefining what it means to create value across our communities. " --Chip Bergh, CEO, Levi Strauss & Co. "Six New Rulesof Business upends our assumptions about value creation--and through vibrant case studies offers both inspiration for change and practical guidance for leaders building businesses for our collective future. " --Darren Walker, President, Ford Foundation "Finding a new balance between positive total societal impact and shareholder value is one of the defining challenges for business in the decades ahead. Judy Samuelson highlights how evolved business models can be built to place equal importance on employees, communities, and nature. Through examples, anecdotes, and a call to action, she provides a strong framework for business leaders. " --Rich Lesser, CEO, Boston Consulting Group "Only with an appreciation for why business works the way it does can we begin to dismantle the systemic forces that business leaders face when trying to build a competitive organization and serve society. Transformation is never easy, and as Samuelson' s narrative reveals, the leaders who have made a difference have done so because of their moral imagination and courage. " --Professor Linda A. Hill, Faculty Chair, Leadership Initiative, Harvard Business School, and coauthor of Collective Genius"This short, engaging book translates the discussion of corporate purpose into actionable principles for corporate executives. " --John Kay, economist, coauthor of Radical Uncertainty, and founding Dean, Said Business School, University of Oxford
Reputation, trust, loyalty, and other intangibles drive real business value2.
Status: Indent title, imported to order
ISBN-13: 9781523089963
Published: 12 Jan 2021
Published In: United States
Imprint: Berrett-Koehler Publishers
Publisher: Berrett-Koehler Publishers
Format: Hardback
Height: 229mm
Width: 152mm
Pages: 192

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