Shikake

The Japanese Art of Shaping Behavior Through Design

Shikake
Naohiro Matsumura
RRP:
NZ$ 35.99
Our Price:
NZ$ 30.59
Hardback
h218 x 147mm - 192pg
13 Nov 2020 US
International import eta 10-30 days
9781631497810
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Following The Little Book of Hygge, The Gentle Art of Swedish Death Cleaning, and other bestsellers, Shikake introduces the latest example of practical wisdom from abroad: shikakeology, a phenomenon sweeping Japan. Naohiro Matsumura? renowned as the founder of the study of shikake, the Japanese word for ? device? ? has devised a new approach to design as astonishingly simple in its logic as it is sophisticated in its psychology. For example:? a staircase painted like piano keys prompts people to exercise? a symbol of a shrine placed in a public square discourages vandalismCombining traditional Japanese aesthetics with the lessons of behavioral economics, Matsumura presents a tool kit for literally anyone who wants to create their own mindful designs? and reveals how shikakes can help us address big challenges, including even climate change. Mindbending yet elegant, Shikake will inspire readers to appreciate? and transform? the analog world around them.
Matsumura' s collection of ' shikake' ideas and theories embody the timeless Japanese pride in the design of ' cleverness' . . . . The shikake book is a useful ' shikake' itself for planning and creating experiences that can deliver higher customer lifetime value. --Dr. John Maeda, former president of the Rhode Island School of Design and author of The Laws of Simplicity: Design, Technology, Business, Life Whether you work in marketing, product design, or merely want to delight and inspire your customers and colleagues, Matsumura' s powerful, inclusive method will show you how to create sustainable behavioral change. --Nir Eyal, best-selling author of Hooked and Indistractable
Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.
Status: Active
ISBN-13: 9781631497810
Published: 13 Nov 2020
Published In: United States
Imprint: Liveright Publishing Corporation
Publisher: WW Norton & Co
Format: Hardback
Height: 218mm
Width: 147mm
Spine: 20mm
Weight: 318g
Pages: 192

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