Sensemaking: What Makes Human Intelligence Essential in the Age of the Algorithm

Sensemaking: What Makes Human Intelligence Essential in the Age of the Algorithm
Christian Madsbjerg
RRP:
NZ$ 29.99
Our Price:
NZ$ 23.99
Paperback
h198 x 126mm - 240pg
6 Jun 2019 UK
International import eta 7-19 days
9780349142258
Out Of Stock
Currently no stock in-store, stock is sourced to your order
We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.
Status: Active
ISBN-13: 9780349142258
Published: 6 Jun 2019
Published In: United Kingdom
Imprint: Abacus
Publisher: Little, Brown Book Group
Format: Paperback
Height: 198mm
Width: 126mm
Pages: 240

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