Road To Luxury, The: The Evolution, Markets and Strategies of Luxury Brand Management

Road To Luxury, The: The Evolution, Markets and Strategies of Luxury Brand Management
Ashok Som, Christian Blanckaert
RRP:
NZ$ 94.99
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NZ$ 80.74
Hardback
Not defined - 512pg
13 Oct 2021 US
International import eta 10-30 days
9781119741312
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This is a thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students. As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector. It includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets. For professionals in the luxury industry, as well as those studying it or investing in it, "Luxury" presents a complete and information-packed resource covering virtually every aspect of this growing sector.
ASHOK SOM is Professor of Global Strategy in the Management Department at ESSEC Business School, Paris-Singapore. He is the founder of the India Research Center, was the Founding Associate Dean of the Global MBA program, and the founder of the Global Management Programs on Luxury and Retail Management (in partnership with Indian Institute of Management (IIM) Ahmedabad, India. CHRISTIAN BLANCKAERT is the Chairman of Petit-Bateau. He is also the Senior Advisor of Eurazeo and a board member of Moncler and Champagne Piper-Heidseick. He has previously served as Executive Vice President of Hermes International from 1996 to 2009.
Status: Active
ISBN-13: 9781119741312
Published: 13 Oct 2021
Published In: United States
Imprint: John Wiley & Sons
Publisher: John Wiley & Sons
Format: Hardback
Weight: 666g
Pages: 512

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