Ripple: The Big Effects of Small Behaviour Changes in Business

Ripple: The Big Effects of Small Behaviour Changes in Business
Jez Groom, April Vellacott
RRP:
NZ$ 48.99
Our Price:
NZ$ 39.19
Paperback
Not defined
31 Mar 2020 UK
International import eta 10-19 days
9780857197535
Out Of Stock
Currently no stock in-store, stock is sourced to your order
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you'll have the practical toolkit to get started.Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.
Status: No local stock, title imported to order
ISBN-13: 9780857197535
Published: 31 Mar 2020
Published In: United Kingdom
Imprint: Harriman House Publishing
Publisher: Harriman House Publishing
Format: Paperback
Pages:

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