Red Teaming: Transform Your Business by Thinking Like the Enemy

Red Teaming: Transform Your Business by Thinking Like the Enemy
Bryce G Hoffman
RRP:
NZ$ 35.99
Our Price:
NZ$ 30.59
Paperback
h198 x 126mm - 288pg
7 Jul 2022 UK
International import eta 10-19 days
9780349431468
Out Of Stock
Currently no stock in-store, stock is sourced to your order
In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp? Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counterintuitive practice of red teaming has its origins in the military, and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. RED TEAMING is the first major book to look at the business applications of red teams. It will provide readers with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples.It will teach businesses how to challenge the conventions of their industry like an innovative disruptor would, and spot threats while there is still time to respond to them - creating a culture in which challenges are not only tolerated, but valued.
Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world Alan Mulally, Retired President and CEO of The Ford Motor Company and Boeing Commercial Airplanes Another home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision making - just what we need today. Hoffman describes the methods plus the stories that make them come to life Gary Klein, Ph.D., Senior Scientist, MacroCognition LLC, and author of Sources of Power American Icon was one of the most significant business books ever written and Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW! Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First Red Teaming has sparked so many creative ideas that are directly helping our Dale Carnegie business right now. I'm grateful to Bryce for writing this book and sharing these key learnings! Joe Hart, President/CEO of Dale Carnegie & Associates, Inc.
BRYCE G. HOFFMAN, author of the critically acclaimed and bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, is a consultant and speaker who helps companies around the world plan better and leaders around the world lead better by applying innovative systems from the business and the military industries. Formerly an award-winning financial journalist who spent twenty-two years covering the global automotive and high-tech and biotech industries for major newspapers in Michigan and California, he launched his international consulting practice in 2014. He writes a regular column on leadership and culture for Forbes.com and appears on television and radio shows in the Unites States and around the world. He and his wife live in Fenton, Michigan.
Status: No local stock, title imported to order
ISBN-13: 9780349431468
Published: 7 Jul 2022
Published In: United Kingdom
Imprint: Piatkus Books
Publisher: Little, Brown Book Group
Format: Paperback
Height: 198mm
Width: 126mm
Spine: 22mm
Weight: 41g
Pages: 288

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