Recommendation Engines

Recommendation Engines
Michael Schrage
RRP:
NZ$ 35.00
Our Price:
NZ$ 28.00
Paperback
h178 x 127mm - 296pg
22 Sep 2020 US
International import eta 7-19 days
9780262539074
Out Of Stock
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How companies like Amazon, Netflix, and Spotify know what "you might also like"- the history, technology, business, and societal impact of online recommendation engines. Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press' s Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences "you might also like. "
Michael Schrage is a Research Fellow at the MIT Sloan School of Management' s Initiative on the Digital Economy. A sought-after expert on innovation, design and network effects, he is the author of Serious Play- How the World' s Best Companies Simulate to Innovate, The Innovator' s Hypothesis- How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.
Status: Indent title, imported to order
ISBN-13: 9780262539074
Published: 22 Sep 2020
Published In: United States
Imprint: MIT Press
Publisher: MIT Press
Format: Paperback
Height: 178mm
Width: 127mm
Pages: 296

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