Radical Product Thinking

The New Mindset for Innovating Smarter

Radical Product Thinking
R Dutt
RRP:
NZ$ 45.00
Our Price:
NZ$ 36.00
Paperback
h229 x 152mm - 216pg
28 Sep 2021 US
International import eta 7-19 days
9781523093311
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Iteration rules product development, but it isn' t enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products. Iteration is highly overrated. It' s driven by the belief that if we iterate long enough, we cannot fail to build products that will truly change the world; in reality, iterations are only as visionary as the underlying solutions being tested and refined. Without a clear vision and strategy to drive the ideas you test and improve, products become bloated, fragmented, directionless, and driven by irrelevant metrics. In Radial Product Thinking (RPT), product development is led by the vision for the change it' s intended to create. It helps leaders reimagine the problems they face and align their team to find creative solutions using five elements- Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides readers through these elements so they develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory. Dutt also clarifies that readers don' t have to be natural-born visionaries to produce extraordinary results.
R. Dutt is an entrepreneur and product executive who has built products in industries such as broadcasting, media, advertising, technology, government, consumer, robotics, and wine. She is co-founder of the Radical Product movement which was designed to create vision-driven change. Radhika has participated in four acquisitions driven by the products she built, and she has spoken at conferences such as UX Fest, TIE StartupCon, Product Camp, Product Tank, and e27 Academy. For the past year, she has served as the Advisor to the Monetary Authority of Singapore. Radhika graduated from MIT with an SB and M. Eng in Electrical Engineering, and she frequently travels around the world to deliver workshops and talks.
Status: Active
ISBN-13: 9781523093311
Published: 28 Sep 2021
Published In: United States
Imprint: Berrett-Koehler Publishers
Publisher: Berrett-Koehler Publishers
Format: Paperback
Height: 229mm
Width: 152mm
Pages: 216

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