Proximity Paradox, The: How to Create Distance From Business As Usual And Do Something Truly Innovative

Proximity Paradox, The: How to Create Distance From Business As Usual And Do Something Truly Innovative
Alex Varricchio, Kiirsten May
RRP:
NZ$ 39.99
Our Price:
NZ$ 31.99
Paperback
h216 x 127mm - 216pg
24 Mar 2020 CAN
International import eta 7-19 days
9781770415324
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The Proximity Paradox argues against the prevalent idea that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Unpacking ten common Proximity Paradoxes that affect a company, the authors share practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, it encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what's asked of us.
Status: Active
ISBN-13: 9781770415324
Published: 24 Mar 2020
Published In: Canada
Imprint: ECW Press Canada
Publisher: ECW Press Canada
Format: Paperback
Height: 216mm
Width: 127mm
Pages: 216

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