Product Manager's Handbook, The: An Essential Toolkit for Effective Product Management

Product Manager's Handbook, The: An Essential Toolkit for Effective Product Management
Ken Sandy
RRP:
NZ$ 65.00
Our Price:
NZ$ 52.00
Paperback
h229 x 152mm - 312pg
10 Dec 2019 US
International import eta 7-19 days
9781523087464
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Product management is one of the fastest growing and most sought-after roles by both job-seekers and companies alike. The availability of trained and experienced product manager talent can barely keep up with the accelerating demand for new and improved technology products. Furthermore, the industry is standardizng what an effecive product manager does, which makes it crucial for all product managers to learn and put into practice skills that are transferable across a wide range of organizations. After an initial introduction to the role and responsibilities of the product manager, the book maps to the product lifecycle -- starting with the PM's role in ideation and prioritization through requirement gathering and validation, building the product, and measuring success. People skills are also highlighted because technical and process knowledge is not enough. The final chapter focuses on interpersonal skills and the importance of leading through influence.
Status: Indent title, imported to order
ISBN-13: 9781523087464
Published: 10 Dec 2019
Published In: United States
Imprint: Berrett-Koehler Publishers
Publisher: Berrett-Koehler Publishers
Format: Paperback
Height: 229mm
Width: 152mm
Pages: 312

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