Product Management: Understanding Business Context and Focus

Product Management: Understanding Business Context and Focus
Asomi Ithia
RRP:
NZ$ 38.99
Our Price:
NZ$ 33.14
Paperback
h216 x 138mm - 120pg
28 Jun 2019 UK
International import eta 10-19 days
9781838590635
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Product management starts here. Before building and managing products in mid-to-large organisations, product people need to understand the organisation's aims, strategies and culture and what they mean for them. Product Management: Understanding Business Context and Focus explores how business context and focus relate to, and impact, product management, from the organisation's vision statement to objectives, strategy, values and culture. Looking specifically at what each encompasses, the book examines the different approaches taken by organisations and how this flows down to and can be navigated by product people.Product Management: Understanding Business Context and Focus is the second of a four book series. Together, the books are designed to provide a straight-talking and pragmatic approach to the creation, delivery and management of products in such a way that creates value for your customers and business.
Status: Active
ISBN-13: 9781838590635
Published: 28 Jun 2019
Published In: United Kingdom
Imprint: Matador
Publisher: Troubador Publishing
Format: Paperback
Height: 216mm
Width: 138mm
Pages: 120

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