Fashion: Visual & Material Interconnections #: Pret-a-Porter, Paris and Women

A Cultural Study of French Readymade Fashion, 1945-68

Fashion: Visual & Material Interconnections #: Pret-a-Porter, Paris and Women
Alexis Romano
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Paperback
h234 x 156mm - 264pg
16 Jun 2022 UK
International import eta 7-19 days
9781350215931
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9781350126190 UK Hardback $127.88

In the first critical history of French ready-made fashion, Alexis Romano examines an array of cultural sources, including surviving garments, fashion magazines, film, photography and interviews, to weave together previously disparate historical narratives. The resulting volume - Pret-a-Porter: Paris and Women - situates the ready-made in wider cultural discourses of art, design, urbanism, technology and international policy. Through a close study of fashion magazines, including Vogue and Elle, Romano reveals how the French ready-made and the genre of fashion photography in France developed in tandem. Analyses of representations of space, women and pret-a-porter in such magazines - alongside other cultural ephemera such as contemporary film, documentary photography and family photographs - demonstrate that popular conceptions of fashion and modernity shifted in the period 1945-68. By connecting national and personal histories, Pret-a-Porter: Paris and Women reveals the importance of the ready-made to broader narratives of postwar reconstruction, national identity, gender and international dialogue.

Hidden History of the Smock Frock, The
Pret-a-Porter, Paris and Women: A Cultural Study of French Readymade Fashion, 1945-68

This carefully researched and illustrated book offers a vibrant cultural history of French ready-to-wear, and of the ways its organization, promotion and representation are intimately connected to conceptions of identity, femininity and modernity. * Agnes Rocamora, London College of Fashion, University of the Arts London, UK * This important book responds with both clarity and finesse to a lack of in-depth studies of a key period in the history of fashion: the post-war era, when everything had to be reinvented; and during which the rise of Pret a Porter and its creative proliferation in the 1960s mirrored the upheavals taking place within society. * Geraldine-Julie Sommier, Chloe Archive director, Paris, France * Pret-a-Porter, Paris and Women offers a compelling narrative of national reconstruction and gender identity in the ready-to-wear clothing industry of post-World War II France. Alexis Romano skillfully unpacks the relationship between fashion photography, women' s magazines and the city of Paris, and by interpreting fashion' s representations through the lens of political theory the author also makes an important contribution to methodology. * Francesca Berry, University of Birmingham, UK *
Alexis Romano is a scholar of dress, design history and visual culture. She teaches at Parsons School of Design and is co-founder of the Fashion Research Network. She holds a PhD from the Courtauld Institute of Art and was the 2020-21 Curatorial Fellow at The Met' s Costume Institute.
Status: Active
ISBN-13: 9781350215931
Published: 16 Jun 2022
Published In: United Kingdom
Imprint: Bloomsbury Visual Arts
Publisher: Bloomsbury Publishing PLC
Format: Paperback
Height: 234mm
Width: 156mm
Pages: 264

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