Power Play

Elon Musk, Tesla, and the Bet of the Century

Power Play
Tim Higgins
RRP:
NZ$ 26.00
Our Price:
NZ$ 20.80
Paperback
h198 x 126mm - 400pg
7 Jul 2022 UK
International import eta 7-19 days
9780753554395
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The fast-paced business story of Tesla- Egos, Engines and Elon' s battle to build the mass-market electric car to change the worldJoin the race to drive the futureCan a startup conquer the biggest and most entrenched industry in the global economy? The petrol car transformed our lives, both as a lifestyle object and a means of transport. It created a new economy and changed the design of our cities, but also led to pollution, congestion and climate change. Electric cars are the next frontier that could save the industry- but will they ever be good enough? Few people are crazy or ambitious enough to enter the automobile market from scratch - with infamously thin profit margins that require massive scale, against gigantic incumbent companies with global platforms that have been around for over a century. But Elon Musk likes a challenge. Tesla silenced their doubters early on by doing the impossible and creating a luxury electric sportscar, but now they face the biggest trial yet- delivering and manufacturing an affordable electric family car to the masses - the Tesla Model 3. This is the car they' ve been promising since the start, the e30k electric car that will change the market forever. Hundreds of thousands have been pre-ordered, and are due to deliver around the world. Success would transform how we travel, bring massive environmental benefits and the potential to fast-track the self-driving car revolution. But amid high-profile resignations at the company, profit warnings and late-night twitterstorms, can Elon Musk and Tesla meet demand and deliver what they' ve promised? A fascinating, insider business story of one of the most talked-about companies in the world, BLIND CORNER will put you in the driving seat as Tesla and Elon Musk face the race of their lives.
A masterclass in narrative journalism, telling the extraordinary story of Tesla' s rise to become one of the most fascinating companies of the 21st century, with inside-the-room detail and color that give it a cinematic feel * Bradley Hope, co-author of the bestseller BILLION DOLLAR WHALE * No matter how you slice it, the story of Elon Musk and Tesla is a riveting one. In Power Play, Tim Higgins also makes the tale of Musk and Tesla compulsively readable, to say nothing of lively, fun and insightful! * William D. Cohan, bestselling author of HOUSE OF CARDS * Tim Higgins' s electric narrative takes us through Tesla' s every hairpin turn. . . . This case study on the thin line between madness and genius is set against a monumental backdrop: the rivalry between Silicon Valley and Detroit to develop and popularize the electric car. Having covered the industry from both locales, Higgins is uniquely equipped to lucidly and colorfully explain why the former triumphed-and how it is that an impossible person can ultimately will an improbable success. * John Helyar, co-author of the #1 New York Times bestseller BARBARIANS AT THE GATE * Tim Higgins' s portrait of Tesla in Power Play is simultaneously inspirational and troubling, revealing Elon Musk' s risky scrambles to invent the future he' s constantly promising to deliver. Through the tales of Tesla' s frequent near-death experiences and executive firings, readers benefit from Higgins' s depth of reporting in both Silicon Valley and Detroit * Sarah Frier, Financial Times prize-winning author of NO FILTER *
Tim Higgins the automotive and technology reporter for the Wall Street Journal -- one of the few journalists who have spent time deeply immersed in both Silicon Valley and Motor City. Tim has interviewed Elon Musk multiple times, and spent a decade in Detroit reporting on the U. S. auto industry.
Status: Active
ISBN-13: 9780753554395
Published: 7 Jul 2022
Published In: United Kingdom
Imprint: W H Allen
Publisher: Ebury Publishing
Format: Paperback
Height: 198mm
Width: 126mm
Spine: 35mm
Weight: 500g
Pages: 400

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