Political Campaigning in the U.S.: Managing the Chaos

Political Campaigning in the U.S.: Managing the Chaos
David A Jones
Our Price:
NZ$ 73.99
Paperback
h229 x 152mm - 192pg
1 Apr 2020 US
9781538115190
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate--how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways. An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landscape as well as deep-seeded psychological forces outside of its control. The ads they air, the media they manage, the data they gather, the doors on which they knock, the phone calls they make, the posts they share - all of these efforts can make small but measurable differences. Jones introduces students to the strategies and tools that campaigns employ in their attempt to win elections. It also uses academic research to assess which efforts are most promising for managing the chaos that is a modern campaign operation.
Status: Active
ISBN-13: 9781538115190
Published: 1 Apr 2020
Published In: United States
Imprint: Rowman & Littlefield
Publisher: Rowman & Littlefield
Format: Paperback
Height: 229mm
Width: 152mm
Spine: 0mm
Pages: 192

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