Persuading with Data

A Guide to Designing, Delivering, and Defending Your Data

Persuading with Data
Miro Kazakoff
RRP:
NZ$ 70.00
Our Price:
NZ$ 56.00
Paperback
h229 x 203mm - 304pg
15 Mar 2022 US
International import eta 7-19 days
9780262543279
Out Of Stock
Currently no stock in-store, stock is sourced to your order
An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers-from undergraduates to mid-career and executive-level professionals-and has been tested in settings that include academic classes and workplace training sessions.
Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.
Status: Active
ISBN-13: 9780262543279
Published: 15 Mar 2022
Published In: United States
Imprint: MIT Press
Publisher: MIT Press
Format: Paperback
Height: 229mm
Width: 203mm
Pages: 304

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