Myths of Branding (2nd Revised Edition)

Dispel the Misconceptions and Become a Brand Expert

Myths of Branding (2nd Revised Edition)
Andy Milligan, Simon Bailey
RRP:
NZ$ 32.99
Our Price:
NZ$ 31.34
Paperback
h232 x 152mm - 264pg
3 Oct 2022 UK
International import eta 10-19 days
9781398608153
Out Of Stock
Currently no stock in-store, stock is sourced to your order
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more that fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Status: No local stock, title imported to order
ISBN-13: 9781398608153
Published: 3 Oct 2022
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 232mm
Width: 152mm
Spine: 20mm
Weight: 315g
Pages: 264

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