The Myth of Multitasking (2nd Edition)

How 'Doing It All' Gets Nothing Done

The Myth of Multitasking  (2nd Edition)
Dave Crenshaw
RRP:
NZ$ 43.99
Our Price:
NZ$ 36.29
Hardback
Not defined - 224pg
9 Feb 2021 US
International import eta 7-19 days
9781642505054
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The Myth of Multitasking confronts this sacred cow, explaining why multitasking is a false construct costing businesses time and enormous sums of money, damaging productivity and relationships not only at the workplace but also in the home. It is a quick, deceptively simple yet powerful read, addressing many issues painfully familiar to workers in today's information saturated world, including: * Interruptions by co-workers and employees throughout the day * Distractions from electronic sources, such as email, voicemail, 'Crackberries' and computers * Diffi culty focusing on the task at hand and inability to pay attention to others when they are speaking * The myth that women are better multitaskers than men
"This little book was both a pleasure to read and offered some very practical advice in the form of a modern day fable." ( Oliver Starr, Editor, Getting Things Done Times ) "Are you a master of juggling e-mail, voice mail, cell-phone calls and the like? No, you're not, says this slim fable-cum-manifesto against multitasking. The author, a business coach, gently ridicules the idea that anyone can concentrate on two things at the same time." ( Andrea Sachs, Senior Reporter, Time Magazine , November 2, 2008) "This simple yet powerful book shows clearly why multitasking is, in fact, a lie that wastes time and costs money. Far from being efficient, multitasking actually damages productivity and relationships at work and at home." ( businessskillbooks . blogspot.com , November 24, 2008) "I applaud Crenshaw for taking on a popular buzzword and small-scale plague not only in business life, but also our day-to-day world. Multitasking is indeed a myth. I would be tempted to be more vigorous in my rhetoric and say that multitasking is a fraud and a thief." ( businesscoach.us.com , November 24, 2008) "Crenshaw's on a mission to reduce distractions, interruptions, and fire-fighting at work, and create environments that let employees see through tasks with their full attention before moving onto the next thing." ( blumerlamotte.blogspot.com , October 13, 2008)
Dave Crenshaw is a business coach and founder of Fresh Juice Strategy. He coaches and trains CEOs and management teams worldwide. Crenshaw is a graduate of Brigham Young University's Marriot School of Management and a frequent keynote speaker.

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