Music by Numbers

The Use and Abuse of Statistics in the Music Industries

Music by Numbers
Richard Osborne, Dave Laing
RRP:
NZ$ 88.99
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NZ$ 84.54
Paperback
h244 x 170mm - 256pg
17 Feb 2023 UK
International import eta 7-19 days
9781789387520
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9781789382532 UK Hardback $263.14

The music industries are fueled by statistics: sales targets, breakeven points, success ratios, royalty splits, website hits, ticket revenues, listener figures, piracy abuses, and big data. Statistics are of consequence. They influence the music that consumers get to hear, they determine the revenues of music makers, and they shape the policies of governments and legislators. Yet many of these statistics are generated by the music industries themselves, and their accuracy can be questioned. Music by Numbers sets out to explore this shadowy terrain. This edited collection provides the first in-depth examination of the use and abuse of statistics in the music industries. Written by noted music business scholars and practitioners in the field, the book addresses five key areas in which numbers are employed: sales and awards; music industry policy; live music; music piracy; and digital solutions. The authors address these subjects from a range of perspectives: some of them test the veracity of this data and explore its tactical use by music businesses; others help to generate these numbers by developing surveys and online projects and offering candid observations. The aim of this collection is to expose the culture and politics of data. Music industry statistics are pervasive, but despite this ubiquity they are underexplored. This book offers a corrective by providing new ways by which to learn music by numbers.
Richard Osborne is Senior Lecturer in Popular Music at Middlesex University. He is the author of Vinyl: A History of the Analogue Record (Ashgate, 2012) and co-editor with and Zuleika Beaven and Marcus O' Dair of Mute Records: Artists, Business, History (Bloomsbury, 2018). Outside of academia, he has worked in record shops, held various posts at PRS for Music and co-managed a pub. He publishes widely in the field of popular music studies, including the blog ' Pop Bothering Me' (http://richardosbornevinyl. blogspot. co. uk/). Dave Laing' s books include The Sound of Our Time (Sheed and Ward, 1969); Buddy Holly (MacMillan, 1971); The Electric Muse: The Story of Folk into Rock, co-authored with Karl Dallas, Robin Denselow and Robert Shelton (Eyre Methuen, 1975); Encylopedia of Rock, co-edited with Phil Hardy (HarperCollins, 1976); The Marxist Theory of Art (Prometheus, 1979); One Chord Wonders (Open University Press, 1985); The Faber Companion to 20th Century Popular Music, co-authored with Phil Hardy (Faber & Faber, 1990); The Guerilla Guide to the Music Business, co-authored with Sarah Davies (Continuum, 2006); and Popular Music Matters: Essays in Honour of Simon Frith, co-edited with Lee Marshall (Ashgate, 2014). One of the founding figures of popular music studies, Dave sadly passed away in 2019 when Music by Numbers was in production.

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