Music & Entertainment Marketing

A Practical User's Guide

Music & Entertainment Marketing
Ben O'Hara, Mark Beard
RRP:
NZ$ 50.99
Our Price:
NZ$ 40.79
Paperback
Not defined - 208pg
1 Sep 2020 AU
9781925868425
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist' s work to their audience. This practical guide will help students, teachers and artists through the maze of marketing and promotional possibilities that confronts the music industry in Australia today. The book helps the reader understand the fundamental issues and examines the theory and practice of best leveraging both paid and ' free' opportunities.
Ben O' Hara has taught music industry business courses at a number of institutions across Australia. He is currently Dean of the Australian College of Arts and a board member of the Music and Entertainment Industry Educators Association. Mark Beard has extensive experience in arts, events, educational and corporate marketing and is director of Kreshendo, a brand-digital marketing agency on the Sunshine Coast. He has also taught music business and marketing courses at a number of Australian institutes.
Status: Indicates in stock with Supplier
ISBN-13: 9781925868425
Published: 1 Sep 2020
Published In: Australia
Imprint: Woodslane Pty
Publisher: Woodslane Pty
Format: Paperback
Pages: 208

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