Mother of All Opportunities, The

Mother of All Opportunities, The
Katrina Mccarter
RRP:
NZ$ 37.99
Our Price:
NZ$ 30.39
Paperback
Not defined - 216pg
5 Sep 2019 AU
9781925921243
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood, misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. This Mother of All Opportunities educates C-suite, Senior Executives and Big Brand marketers shows:* Why Mums represent the biggest growth opportunity of the decade.* The Mum opportunities which could be impacting your current strategy.* The future of marketing to Mums and why you need to invest in this market and up skill your teams now.Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.
Status: Indicates in stock with Supplier
ISBN-13: 9781925921243
Published: 5 Sep 2019
Published In: Australia
Imprint: Michael Hanrahan Publishing
Publisher: Michael Hanrahan Publishing
Format: Paperback
Pages: 216

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