The Ministry of Common Sense

How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit

The Ministry of Common Sense
Martin Lindstrom
RRP:
NZ$ 57.99
Our Price:
NZ$ 46.39
Hardback
h210 x mm - 256pg
19 Jan 2021 US
International import eta 7-19 days
9780358272564
Out Of Stock
Currently no stock in-store, stock is sourced to your order
How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that' s something that happens all too often. In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention. The stories in THE MINISTRY OF COMMON SENSE are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It' s easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all.
Martin Lindstrom is a foremost consultant to a who' s who of leading companies. He is the author of the international bestseller, Buyology, and many other books on branding and consumer behavior. His book BRANDsense was acclaimed by the Wall Street Journal as "one of the five best marketing books ever published". He was recognized by Time Magazine as one of the 100 Most Influential People in The World and named by Thinkers50 as the world' s #18 business thinker.
Status: No local stock, title imported to order
ISBN-13: 9780358272564
Published: 19 Jan 2021
Published In: United States
Imprint: Houghton Mifflin
Publisher: Houghton Mifflin
Format: Hardback
Height: 210mm
Weight: 454g
Pages: 256

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