The Microsoft Story

How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud

The Microsoft Story
Dan Good
Our Price:
NZ$ 27.00
Paperback
h213 x 139mm - 144pg
29 Mar 2022 US
International import eta 7-19 days
9781400232765
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn' t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company' s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changedSince Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled:the cloud. Through the story of Microsoft, you' ll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire way you do business. And much, much more.
Dan Good is a seasoned book writer, journalist, and ghostwriter with Kevin Anderson & Associates. Dan has written on a wide range of topics - including politics, business, true crime, biography, self-improvement, health/fitness, and sports. Prior to writing and ghostwriting books full time, Dan spent more than a decade as a journalist. He ran the national breaking news desk for the New York Daily News and also worked at ABC News and the New York Post, as well as local news outlets in New Jersey and his native Pennsylvania. Dan lives in Yonkers, N. Y. , with his wife and son.
Status: Active
ISBN-13: 9781400232765
Published: 29 Mar 2022
Published In: United States
Imprint: HarperCollins Leadership
Publisher: HarperCollins Focus
Format: Paperback
Height: 213mm
Width: 139mm
Pages: 144

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