Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
Jeff Fromm
Our Price:
NZ$ 35.00
Paperback
h235 x 159mm - 224pg
12 Apr 2022 US
International import eta 7-19 days
9781400231089
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially-conscious cohort requires real change, not just tweaks to the Millennial plan. Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Reflect their values Understand their language and off-beat humor Adapt content and social media strategies Offer the shopping experiences they expect And more By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW
Status: Active
ISBN-13: 9781400231089
Published: 12 Apr 2022
Published In: United States
Imprint: Amacom
Publisher: HarperCollins Focus
Format: Paperback
Height: 235mm
Width: 159mm
Spine: 12mm
Weight: 249g
Pages: 224

In stock - for items in stock we aim to dispatch the next business day. For delivery in NZ allow 2-5 business days, with rural taking a wee bit longer.

Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

International Imports - stock is imported into NZ, depending on air or sea shipping option from the international supplier stock can take 10-30 working days to arrive into NZ. 

Pre-order Titles - delivery will vary depending on where the title is published, if local stock is available in NZ then 5-7 business days, for international imports it can be 10-30 business days. In all cases we will access the quickest supply option.

Delivery Packaging - we ship all items in cardboard sleeves or by box with either packing paper or corn starch chips. (We avoid using plastics bubble bags)

Tracking - Orders are delivered by track and trace courier and are fully insured, tracking information will be sent by email once dispatched.

View our full Order & Delivery information