Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
Ze Zook, PR Smith
RRP:
NZ$ 140.00
Our Price:
NZ$ 112.00
Paperback
h246 x 189mm - 680pg
3 Dec 2019 UK
International import eta 10-19 days
9780749498641
Out Of Stock
Currently no stock in-store, stock is sourced to your order
The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organizations are therefore looking for graduates with the skills to implement genuinely integrated marketing campaigns. This new edition of Marketing Communications has had, from its very first edition, a strong focus on integration, and will give students the precise skills that employers are seeking. This new, seventh edition is written by both an academic and professional, and therefore provides the perfect balance of research and theory combined with real world practicality that teaches students the why behind the how. Marketing Communications features a mixture of extended and short case studies, giving lecturers the flexibility to choose what best suits their teaching style. With increased focus on social media as well as coverage of the latest digital technologies, students will learn more than just how to use the current preferred digital marketing tools - they will become truly confident working in an environment of ongoing technological transformation. Online resources include chapter PowerPoints, multiple choice question bank, and video reviews.
Status: Active
ISBN-13: 9780749498641
Published: 3 Dec 2019
Published In: United Kingdom
Imprint: Kogan Page
Publisher: Kogan Page
Format: Paperback
Height: 246mm
Width: 189mm
Pages: 680

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