Marketing Bible for a Digital World, The

Marketing Bible for a Digital World, The
Bert Van Wassenhove
RRP:
NZ$ 145.00
Our Price:
NZ$ 116.00
Hardback
h240 x 170mm - 200pg
25 Sep 2019 BE
Locally sourced in NZ eta 7-15 days
9789401462433
Out Of Stock
Currently no stock in-store, stock is sourced to your order
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.
Status: Active
ISBN-13: 9789401462433
Published: 25 Sep 2019
Published In: Belgium
Imprint: Lannoo
Publisher: Lannoo
Format: Hardback
Height: 240mm
Width: 170mm
Pages: 200

In stock - for items in stock we aim to dispatch the next business day. For delivery in NZ allow 2-5 business days, with rural taking a wee bit longer.

Locally sourced in NZ - stock comes from a NZ supplier with an approximate delivery of 7-15 business days.

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