' Magic Beans-The Untold Story' takes you on a journey alongside young Jack as the very wealth and wise old man teaches him the twelve magic beans of business success. These magic beans will enable Jack to climb up from his bankrupt position and walk amongst the giants of industry. From there he can get back the passive income business (the goose that lays golden eggs) that was stolen from his father-i. e. , he will be able to rebuild his family' s failed business, but this time secure its future by building it upon the right foundations. It is written in a narrative style where the reader is transported into an old-world setting beneath an ancient oak tree growing beside a bustling country market. The old man uses everyday scenes from this environment to teach Jack invaluable lessons on business success: from children laughing and playing in the road to carts ladened with packages rumbling past them; a small bird visiting them as they sit under the old oak tree to a tax collector going from stall to stall collecting taxes. We see these lessons through Jack' s eyes: from his initial fears and doubts to his breakthrough revelations and growing understanding. In the process our understanding grows alongside Jack' s and our beliefs are transformed forever as we learn how to build a truly successful business. __________________________________Take a journey with Jack as he is taught the twelve magic Beans by the wise old man. . . He then offered Jack a trade: the cow for some magic beans. He explained that these magic beans would give Jack the knowledge and understanding he needed to become as rich as him. He said, "Boy, I can show you how to take this fine piece to the market and get back the business the large factory took from your family-and so much more. In fact, someday you will become so rich that you will never have to work again. Just like me, you can sit under this lovely old tree and enjoy the hum of the market making you money without even having to step a foot inside it. "What people are saying about the book:"I have to tell you, I found your book to be a fantastic and really interesting read. I studied marketing at university and have worked in the industry for a few years, though you have some brilliant philosophy in this book that really changed my mind and approaches to some things. You' ve inspired me to make a push with some of my business ideas, so I thank you for allowing me to contribute to this project. " ~ Matthew Fulton"Every chapter is an epiphany. " ~ Jeffrey Laurente"How to own the world with practical examples and case studies. " ~ Monte Nighswonger"I feel like I am sitting with Terrence and getting personally taught by him. " ~ Facundo Villagra"Don' t start a business without first reading this. " ~ Tomas Porta
Terrence Bull has been a marketing and business consultant for over 35 years. He has built, from ground up, more than one global company and has helped thousands of businesses and businesspeople build their companies and achieve their business aspirations. Terrence has run seminars globally and been a global thought leader. He has published many articles and self-help tips for businesspeople over his career. His breakthrough theory of Doctrine Marketing (i. e. , marketing centered on beliefs: Marketing=Perception) is now widely taught and accepted as core to modern day marketing practices. Likewise, his Blueprint for Business has become a standard for many businesses when self-diagnosing issues or growing their company. After the COVID-19 lock-down in 2020, many businesspeople reached out to Terrence for help. In order to rapidly solve his client' s primary issues and to make his business coaching services more accessible worldwide, he developed the Magic Beans program. He brought together all the material he had been teaching people over 35+ years as a business & marketing consultant, then created a way to turn people' s thinking and beliefs about business around in just 12 hours-through twelve 1-hour sessions. The Magic Beans program gives people the same thinking and beliefs that has enabled Terrence to grow global companies in a way that still frees him up to pursue his many other passions.