The Machine Age of Customer Insight

The Machine Age of Customer Insight
Andreas Herrmann, Martin Einhorn, Michael Loeffler, Emanuel Bellis, Pia Burghartz
RRP:
NZ$ 100.99
Our Price:
NZ$ 95.94
Paperback
h248 x 171mm - 256pg
15 Mar 2021 UK
International import eta 10-19 days
9781839096976
Out Of Stock
Currently no stock in-store, stock is sourced to your order
We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities. The Machine Age of Customer Insight explains the transformation of customer insights and demonstrates the growing impact of machine learning. Thought leaders from renowned universities in the US and Europe as well as from different industries provide a comprehensive overview. Addressing both academics and practitioners, they discuss the transformation, cutting edge tools, and success factors to thrive in the new age. The book shows how machine learning helps to understand customers better and faster. It supports everyone who considers the machine age a great opportunity to gain a competitive advantage by transforming customer insights into business value.
Martin Einhorn is Director of Customer Evaluation and Analytics at Porsche and lecturer at Sigmund Freud University Vienna. Michael Loeffler is Vice President for Sales Planning and Strategy at Porsche, leading several departments responsible for sales and marketing strategy, worldwide training, organizational development, and innovation. Emanuel de Bellis is Assistant Professor of Marketing at the University of Lausanne. His research explores how consumers perceive and use autonomous products and other AI-based technologies. Andreas Herrmann is Director for Marketing and Research Methods at the Institute for Customer Insight at the University of St. Gallen and Visiting Professor at the London School of Political Science. Pia Burghartz is a PhD candidate and research associate at the Institute for Customer Insight at the University of St. Gallen. Her research deals with consumers' acceptance of autonomous driving and shared mobility.
Status: Active
ISBN-13: 9781839096976
Published: 15 Mar 2021
Published In: United Kingdom
Imprint: Emerald Publishing
Publisher: Emerald Publishing
Format: Paperback
Height: 248mm
Width: 171mm
Pages: 256

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