Launching While Female

Smashing the System That Holds Women Entrepreneurs Back

Launching While Female
Susanne Althoff
RRP:
NZ$ 31.99
Our Price:
NZ$ 25.59
Paperback
h229 x 152mm - 200pg
26 Oct 2021 US
International import eta 7-19 days
9780807014752
Out Of Stock
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A rallying cry that exposes the obstacles that women and non-binary entrepreneurs face in the business world and a roadmap for a more inclusive and economically successful future Journalist and professor Susanne Althoff exposes the ways in which the current start-up paradigm was engineered by and for white men, and the ways in which women, non-binary, and trans folks--especially those who are non-white--face impossible barriers to landing funding from venture capitalists to make their companies viable. Through interviews with over 100 founders of small start-ups, Althoff paints a picture of a systemically rigged start-up culture. She tackles the gendered perceptions of innovation and who is allowed to play; for example, why women are called "mompreneurs" rather than business women and why only 18 Black women founders of companies have been able to break the $1 million threshold for funding . . . ever. Althoff provides a way forward, providing proof that companies started by women are a boon to society and the economy, and offering advice for non-male people starting their own companies.
"Launching While Female offers new and important insights on the challenges facing women entrepreneurs in today' s male-dominated start-up world and illustrates why helping diverse founders succeed matters to society. This is an important book that highlights start-up stories along with key strategies for investors, educators, and civic leaders to help nurture and support the next generation of business leaders and big ideas. " --Heather Cabot, coauthor of Geek Girl Rising: Inside the Sisterhood Shaking Up Tech and former ABC News correspondent and anchor "It is critically important that we continue to unpack and understand the nuance of how the white patriarchy continues to diminish, stunt, and end the careers of the 70 percent of us who are not them. Launching While Female provides an incisive, well-researched, and clear view into the small and large obstacles for women in the entrepreneurial and venture capital realms. A must-read for those seeking to understand how sexism continues to happen in business and how we might go about trying to change it. " --Naomi McDougall Jones, author of The Wrong Kind of Women"If the lack of measurable progress for women-led businesses teaches us anything, it' s that it is not enough to simply elevate women. In Launching While Female, Althoff reminds us of the importance of demolishing the vast collection of myths that hold women back, from the absurdity of meritocracies to self-made delusions. Countering a sea of pointless, aggressively positive platitudes, Althoff gives founders a much-needed, data-driven reality check and stellar examples to emulate. " --Nathalie Molina Nino, investor and author of Leapfrog: The New Revolution for Women Entrepreneurs
Susanne Althoff is a veteran journalist and an assistant professor at Emerson College in Boston, where she teaches publishing entrepreneurship and women' s media. She also works as advisor to female founders of media and tech companies. Before joining Emerson in 2015, Althoff worked 22 years as a magazine editor, including six years as the editor-in-chief of The Boston Globe' s Sunday magazine. Her writing has appeared in WIRED, The Boston Globe, The Los Angeles Times, and other publications. Connect with her on Twitter @SusanneAlthoff.

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